What makes people choose one coffee shop over another when both offer the exact same coffee for the same price? And what makes them come back, again and again? Here’s short video explaining why putting people at the heart of the experience, embracing co-creation, and taking a holistic approach is what Service Design is all […]

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Steve Jobs founded NeXT, Inc. in 1985 after he was forced out of Apple, along with a few of his co-workers. The purpose of the company was to developed and manufactured a series of computer workstations for the higher education and business markets.

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Trying to solve a problem or find better ways of getting work done? Get familiar with IBM Design Thinking and Agile. For more information on IBM Design Thinking, please visit: http://www.ibm.com/design

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