McKinsey: How The Digital Age is Disrupting the Marketing Framework

David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales

The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.

Source  :  LinkedIn Marketing Solutions

Comments

comments

About The Author
-