It could seem bizarre quite how long we spend on those strands of stringy keratin that sprout – unreliably – from our scalps. We will, over a lifetime, devote thousands of hours and even more money on hairdressers’ careful attempts to coax and sculpt our coiffure into exactly the right colour, shape and dimension. There are days when our entire mood will be supported by a sense that our hair is cooperating and others when our spirits will be just as powerfully ruined by an unfortunate glimpse of our disobedient locks in an elevator mirror.

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Why we think so much about our hair

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