12 Lessons Steve Jobs Taught Guy Kawasaki

Guy Kawasaki survived working for Steve Jobs twice. At Silicon Valley Bank’s CEO Summit on October 6, 2011, Guy shared lessons learned from the entrepreneur of the 21st century.

For the benefit of those who only have three minutes, the lessons are below.  Will use a few of them for my own business, tnx Guy! – “Experts” are clueless.   Especially self-declared ones. – Customers cannot tell you what they need.   They can help with evolution, but not revolution. – Biggest challenges beget the best work. – Design counts.   Users will see the skin/UI of your product, not the great algorithms. – Big graphics, big fonts. – Jump curves—do things 10 times better, not 10 percent. – All that truly matters is whether something works or doesn’t work.   Open or close, iPhone or Android, car or train, doesn’t matter—make   it work. – “Value” is different from “price”.   There is a class of people who do care about value.   Ease of use -> less support costs.   You have to create a unique and valuable product as an engineer. – A players hire A players, or even A+ players.   B players hire C players to avoid they get ahead of them.   You should be proud of hiring somebody better than you.   Fight the bozo explosion. – Real CEOs can demo.   If you can’t demo your own product, then quit. – Real entrepreneurs ship, not slip. – Some things need to be believed to be seen



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