Dave Kerpen on Why it Pays to be Likeable
On March 26, Dave spoke at the Wharton Alumni Club of New York.
His speech focuses on the fundamentals necessary for businesses hoping to expand their marketing into social media. Dave outlines some of the guidelines in his book, “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and Other Social Networks”.
Source Â : Â Likeable Media