Figma the $10 Billion Startup Is One Of The Hottest Design Companies

Figma’s main product provides a virtual canvas where designers and others make visuals in real time. But there was no way for them to use Figma to diagram early ideas or create flowcharts. That’s where FigJam comes in, serving as a digital version of a home or office wall covered in Post-it Notes. “With a brainstorming session, you’re trying to create this really fluid space and get everyone into a headspace of ‘Are we in flow? We’re going to have fun. And we’re not trying to worry about pixels,’” Field says.