This free course can be found in HubSpot Academy and was created by Groove Commerce. Once you’ve planned and organized your ecommerce marketing calendar, it’s time to start putting your strategy together. In this video, we’re going to cover the “Attract” stage of the flywheel. During the “Attract” stage, you want to cast a wide net to attract new website visitors. You can attract new website visitors by focusing on search engine optimization, owned content like blog posts and YouTube videos, user-generated content, social media, and paid media.