Building a Strong Personal Brand in 2020 is essential. These 7 Personal Branding tips will help you build a strong personal brand that clarifies your WHY, who you serve and how you can offer value. Personal Branding isn’t gross or vain, your personal brand is your reputation and body of work , and building your personal brand in 2020 comes down to understanding how you are presented in social media, and through word of mouth, and putting yourself in a favorable position. Building a Strong Personal Brand means that we are considering what happens when people search for us Google, what work represents us in the market, and how we have built our reputation through the experiences people have when they interact with us directly, or the work that we’ve produced. You can basically call, personal branding a combination of reputation management, portfolio building, and relationship marketing.