McKinsey: How The Digital Age is Disrupting the Marketing Framework
David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales
The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies â€“ it requires a complete restructuring of the marketing organization and its operations and processes.
Source Â : Â LinkedIn Marketing Solutions