Do you know that there are more than 20 million eCommerce websites in the world? And all these websites made sales of approximately 4.200 trillion dollars in the year 2020. Moreover, this growth rate is expected to grow by 175% by 2023.
If we take this data into consideration, it will look like there is massive competition in the eCommerce sector. However, this statistic is just one side of the coin. So, if we flip the coin, the scenario is a bit different. Curious to know what the other side looks like?
Well, among all these websites, around 1 million sites earn less than $1000 per annum. Shocking! Isn’t it? The reason is that they fail to manage their accounts and provide poor customer service.
That’s not all! Poor marketing of the products and misplacement of the products is another major factor that contributes to the failure of sites. So, this is the second side of the coin.
But, here is the thing, to enjoy the first side of the coin that reflects “success,” you have to go through the second side of the coin that reflects “struggle.”
Are you getting scared right now? Hey! You don’t have to worry! Why? Well, it is because you are not alone in this struggle. We’ve got your back! If you are wondering- how? We must tell you that we made a list of “Dos” and “Don’ts.” It will help you in establishing your market online.
So are you ready to conquer the digital world with us? If yes, then keep on reading this article!
You must have heard the phrase “Mistakes lead to inventions.” It is indeed true to some extent. However, the possibility of mistakes turning into a disaster for the company is more. That’s why you should take every step very carefully. Understand what your organization has to do and should avoid at all costs.
Hence without further ado, let’s get straight into the dos and don’ts:
Design a good website
In the eCommerce industry, website designing is very crucial. Generally, simple websites have testimonials, about us, a service page, and a blog tab. As there are fewer tabs, these are very easy to navigate. Thus, it takes less time to load.
On the other hand, eCommerce websites have different tabs for different products. Every webpage must be properly designed to make it easy to navigate for visitors. Also, make sure that your site stands out from the others.
Not only this, as most people use mobile for doing searches, you also have to ensure that your site is mobile-friendly.
Understand your customer needs
The end-users of your website are your customers. That’s why you must work on understanding the customer’s needs. Ask them to review your site and service.
However, if you receive criticism, don’t lose hope. Instead, work on the loopholes. Remember the german saying: Onlineshop besser machen that means to make your online shop better. And you can do that by continuously improving your customer service by making your website more user-friendly.
Interact with customers on social media
Keep in mind the mantra of every business, “Customer is the king.” If you don’t get the customers, you won’t be able to make sales. No sales imply no profits.
But when there are already numerous websites that are offering the same product or service as you are, why would a person visit your website? In fact, how would a person know about your company?
That’s the reason why you must interact with your customers. How? Well, the answer is using social media platforms. Improve your online presence by posting regularly on social media. You can use the different features such as “ask me anything,” “live video,” “polls” to increase audience engagement. Moreover, you can host giveaways as well for your customers.
Focus on the quality of the product
Lastly, always focus on the quality of your product. A person will only visit your online shop again if they are satisfied with the quality of the product. In fact, if they are happy, they will recommend your site to their friends and family as well. Hence, it will help in the indirect promotion of your company. That’s why you should ensure that you check all the products properly before packing them.
Don’t work on your own
Handling an eCommerce website is not an easy task. From accepting orders, packing the product, to its shipment, there are several things that need to be done. Thus to all the work efficiently, it is essential that you build a team.
Don’t expect high sales at the beginning
We know that sales are crucial for business success. However, if you have just started your business, it is not possible that you’ll start making lots of sales. In fact, what you need to do is to focus on building a loyal customer base. Thus, instead of expecting, you should accept and work on making more progress slowly.
Don’t try to be everything you are not
Various websites make the mistake of offering a product or service that is not available. Why? Well, the main intention is to make sales. However, in the end, it adversely affects them. So, you should avoid such a mistake. Be honest with your customers. It will help you in building your goodwill.
Only offer the product or service that you have. With time, as you start to expand your business, start offering other products and services as well. But remember, only when you “start to expand.”
Don’t lose hope
Lastly, no matter how hard it becomes, you should never lose your hope. It is not easy to operate a business. However, with continuous efforts and strategic planning, you will be able to make it big in the eCommerce industry. Just keep moving towards your dream and remove all the hurdles with enthusiasm.
To sum it all up!
Now that you know what you should do and what you shouldn’t, you should implement them while working on your business. Each one of the above-mentioned tips will eventually help you in building a great online presence and a loyal customer base. That will ultimately help you in conquering the online world.