Scannable QR Code display in the Sky

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Bilibili, a popular Chinese video streaming company did a massive billboard advertisement where 1,500 drones created the illuminated image to celebrate the first anniversary of China’s release of Video Game Princess Connect! Drones all over the skies of Shanghai city forming the various gaming characters Princess Connect, Re: Dive thereby creating a scannable QR code and further linking it to the gaming website. Bilibili contributed some additional drone formations which portray the depictions of characters in the game, and with a message saying “happy birthday.” The demonstration concluded with the QR code which leads to a download page for the game.

 Last summer, Bilibili pulled a similar campaign to promote the game, in which it decorated one side of its company building in Shanghai with a giant QR code.