ShelfSet is a mobile app based service that helps distributors understand the amount of shelf space their competitors are taking up in retail outlets. If a competitor has received more purchase orders from retailers than you, then it’s likely that they’re taking up more shelf space and gaining a larger market share than you are.
As a marketer, retailer or manufacturer, ShelfSet allows you to accurately track competitor sales through the process of digital inventory management across multiple locations in real time.
The application identifies package types and brand logos using image recognition techniques and generates planogram images with merchant-salespeople. Also it automatically analyzes & updates records in the route accounting software. And then finally it maps shelf space and fixtures to stores.
This service is mainly useful for those who have paid additional fees for greater shelf space and want to make sure they’re getting the value of their investment.