Steve Jobs Made 3 AM Phone Calls To Argue About Apple Ads
Filmmaker and “The Ashtray” author Errol Morris has worked with many CEOs on advertisements. After watching Morris’s 2002 Oscars short, Steve Jobs hired Morris to direct Apple’s “Switch” ads. These ads featured people discussing their switch from the Microsoft Windows platform to Apple. Some of the notable appearances in these ads include Tony Hawk, Will Ferrell, and members of De La Soul.