Revolutionizing Business Using AR and VR


In the ever-evolving landscape of technology, Augmented Reality (AR) and Virtual Reality (VR) have emerged as transformative tools that bridge the physical gap and reinvent the way businesses operate. Recently, our brand, Talk Studio, had the privilege of covering an insightful event called Coverge at Thoughtworks. During this event, Thirukumaran Saravanan, Co-Founder and COO of XR Labs, shared a compelling taalk on how AR/VR is revolutionizing the business world.

The AR/VR Space: Current State and Future Prospects: Thirukumaran Saravanan’s taalk delved into the current state of AR/VR technology and its impact on various industries. He provided valuable insights into the advancements in this space, highlighting how AR/VR is transforming the way we interact with digital content beyond traditional keyboards and screens.

Gestures as the Preferred Mode of Communication: One of the key topics discussed was the shift towards gesture-based interactions in AR/VR experiences. Saravanan emphasized how gestures are becoming the preferred mode of communication, offering a more immersive and intuitive way to engage with virtual environments. This evolution opens up new possibilities for businesses to enhance user experiences and create innovative solutions.

AR/VR for Business Analysts: The taalk also explored the significance of AR/VR for business analysts. Saravanan shed light on the ways in which these technologies can empower analysts to visualize and analyze data in a more immersive and dynamic manner. By leveraging AR/VR, business analysts gain the ability to extract valuable insights and make informed decisions based on enhanced data visualization and simulation.

Real-Life Applications of AR/VR: Thirukumaran Saravanan showcased real-life examples of AR/VR implementations that are revolutionizing various aspects of business operations. From visualizers that enable customers to preview products in a virtual environment to training simulators that enhance learning experiences, AR/VR is transforming industries across the board. Additionally, powered sales tools are empowering businesses to engage customers in a more impactful way, driving sales and enhancing brand experiences.

Conclusion: The coverage of the Coverge event at Thoughtworks by Talk Studio provided a unique opportunity to explore the immense potential of AR/VR in revolutionizing the business landscape. Thirukumaran Saravanan’s taalk offered valuable insights into the current state of AR/VR technology, the shift towards gesture-based interactions, and the transformative impact on business analysts.

As businesses navigate today’s challenging times, AR/VR has emerged as a game-changer, enabling virtual collaboration, immersive experiences, and enhanced decision-making. The real-life applications of AR/VR showcased during the event highlighted the power of these technologies in driving innovation, increasing efficiency, and delivering superior customer experiences.

As Talk Studio continues to cover such thought-provoking events, we remain committed to bringing you the latest insights and trends in the dynamic world of AR/VR. Stay tuned for more exciting coverage and taalks that redefine the boundaries of technology and its impact on businesses.