In 2015, a simple blog named UXness took root, its seeds sown by Abhishek Jain, a self-taught design leader. But UXness’ story wouldn’t be complete without highlighting the incredible impact of Meenakshi Jain. In 2018, this former MNC professional took the reins of UXness, transforming it from a blog into a global learning force, all while navigating the joys and challenges of motherhood – a true testament to mompreneurship.
Under Meenakshi’s leadership, UXness exploded in reach. Today, it boasts over 20,000 monthly active readers from a staggering 150 countries. Their library flourishes with over 300 UX design articles, garnering a total of 2 million+ views.
This remarkable growth is fueled by a core principle: democratizing UX education. UXness understands that financial limitations shouldn’t hinder learning. They offer a treasure trove of free resources alongside premium content, making UX knowledge accessible to all. In 2023 alone, readers devoured a collective 251,000+ minutes on the UXness website and their Medium publication, a testament to the depth and value of their content.
But UXness goes beyond articles. They’ve meticulously curated a list of over 50 design courses and fostered partnerships with over 20 international UX tools companies and conferences. From industry giants like Maze and AxureRP to renowned events like Savvy UX Summit and UXDG, UXness empowers aspiring UX professionals with the resources they need to excel.
The impact of UXness extends far beyond individual users. By partnering with conferences and dissecting UX trends, they raise awareness for the entire field of UX & HCI (Human-Computer Interaction). This fosters a more collaborative design landscape where businesses and designers can create user experiences that are both beautiful and functional.
UXness’ mission is clear: to democratize UX design education. They understand that financial constraints shouldn’t limit the pursuit of knowledge. This core principle fuels their impressive offerings:
- Free Educational Resources: UXness’ website is a treasure trove of UX knowledge, offering articles, tutorials, and guides that delve into various aspects of UX design. Whether you’re a seasoned professional or just starting your UX journey, there’s something for everyone.
- The Annual UX Tools Survey: Every year, UXness conducts a comprehensive survey to understand the UX design tools landscape. This initiative not only helps identify trends and preferred tools, but also sparks discussions within the design community, raising awareness of the vast UX design toolkit available.
- Demystifying UX through events: UXness actively participates in UX design events throughout the year. These events provide a platform for UX professionals to connect, share knowledge, and learn from each other. They also serve as a springboard for introducing UX concepts to a wider audience.
- Making UX accessible: UXness offers a variety of free resources and strives to keep their paid offerings affordable. They believe that UX knowledge shouldn’t be a privilege reserved for a select few.
By making UX design knowledge accessible and engaging, UXness is achieving several key goals:
- Bridging the gap between designers and developers: A common language of UX principles fosters better collaboration and results in products that are both usable and aesthetically pleasing.
- Empowering businesses to create user-centric products: When businesses understand the value of UX design, they’re more likely to invest in creating products that resonate with their target audience.
- Improving the overall user experience: As UX awareness grows, we can expect a new wave of thoughtfully designed products and services that cater to the needs and desires of users.
UXness’ story is an inspiration for aspiring entrepreneurs, particularly women. It’s a testament to the power of passion, dedication, and the ability to balance motherhood with ambitious dreams. From its humble beginnings to its current status as a leading UX learning platform, UXness is shaping the future of user-centric design, one accessible resource and empowered user at a time.
