Leadership Transition and Strategic Shift
India Lifestyle Network (ILN), known for MensXP, iDiva, and Hypp, was acquired by Mensa Brands in 2022. Now, a major leadership change is taking place. Angad Bhatia, a key figure at ILN, is stepping down to launch a creator-focused alternative investment fund (AIF). His goal is to support and invest in digital content creators, marking a shift toward the growing creator economy.
A New Initiative for Digital Creators
The new venture of Angad Bhatia will provide financial backing and resources for content-driven businesses. As the digital media landscape evolves, independent creators need strong financial support. This initiative will help them scale their operations and reach wider audiences. The creator economy is growing rapidly, and this fund will create fresh opportunities for entrepreneurs in the space.
ILN’s Position Under Mensa Brands
There were discussions about ILN separating from Mensa Brands. However, these plans are currently on hold. For now, ILN will continue operating under Mensa’s ownership, ensuring stability as it expands in the lifestyle and entertainment industry.
Impact on India’s Digital Content Landscape
ILN has shaped digital media and influencer marketing in India. With platforms like MensXP and iDiva catering to different audiences, the network has built a strong market presence. As the industry changes, Bhatia’s AIF aims to provide much-needed financial support for digital entrepreneurs. This move will drive innovation and growth in the sector.
Looking Ahead
Industry experts are watching Bhatia’s next steps closely. His initiative could bring new investments and opportunities to content-driven businesses. By supporting creators, this venture will help shape the future of India’s digital economy. If successful, it could set a precedent for future investment models in the creator space.
