At Startup Thiruvizha 2024, one of the interesting startups featured was Onskin, a company on a mission to change the way innerwear is perceived and experienced. Their goal is simple yet profound: to elevate the quality, comfort, and health benefits of innerwear by experimenting with innovative fabric blends sourced from around the world. By focusing on materials that are often overlooked, Onskin is revolutionizing innerwear to ensure it enhances both comfort and skin health.
The Problem They’re Solving
How often do we think about the material of our innerwear? Despite being in constant contact with our skin, innerwear is often overlooked compared to outerwear. The founders of Onskin recognized this gap and set out to create innerwear that not only feels good but also supports skin health.
Why Onskin Stands Out
Onskin is committed to creating high-quality innerwear that is regularly upgraded to reflect global trends. With a collective decade of experience in the textile industry, they are constantly researching new fabrics, yarns, and technologies to offer the most comfortable, innovative innerwear on the market. Their key differentiator? A lean inventory that ensures frequent updates, so customers can always experience the latest trends in comfort and design.
It’s Not Just Underwear
So, what’s the hype? “You just sell underwear, right?”
Yes, Onskin sells underwear—but not your regular ones. Onskin’s idea is to remove the phrase “just underwear” from our vocabulary. The team believes that undergarments are the most underrated garments in daily life. From the moment you step out of the shower to the next day when you shower again, your underwear stays with you as your second skin.
Despite this, underwear often doesn’t get the attention it deserves due to three common misconceptions:
- It’s worn inside, so no one notices.
- Traditional fabrics are comfortable enough.
- Why spend time worrying about “just underwear”?
How Onskin Addresses This
- Yes, underwear is worn inside, and that’s why it needs the most attention. Personal hygiene starts here.
- Traditional fabrics are comfortable, but with advances in textile technology, new fabric blends offer 10X the comfort of traditional ones.
- No need to overthink it—just head to onskin.in and upgrade your underwear with ease.
What’s Next for Onskin?
Onskin plans to frequently refresh its product lineup, ensuring customers can stay ahead of the latest fabric innovations. Their approach guarantees that you won’t be stuck with the same old innerwear—you’ll always have access to the latest in fabric technology and design.
By bringing unconventional fabric blends to the local market, Onskin is revolutionizing the innerwear experience, ensuring their products not only enhance comfort but also support skin health—a crucial factor that is often overlooked.
If you want to learn more about Onskin, visit their website at Onskin.in.
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