Bootstrapping a Successful SAAS Startup – Saravana Kumar, Founder and CEO of Kovai.co

In this Founder’s Taalk, we are excited to feature Saravana Kumar, the founder and CEO of Kovai.co, a leading enterprise software and SaaS company. After spending 10 years as a software consultant in London, Saravana identified a significant gap in tools for managing and monitoring Microsoft BizTalk Server environments. In 2010, at a Microsoft conference in Redmond, he pitched a solution to fellow tech enthusiasts. Inspired by their feedback, he spent the next year developing what would become BizTalk360, Kovai.co’s flagship product.

Returning to the same conference in 2011, Saravana demonstrated the initial version of BizTalk360, which received overwhelming praise. After further refining the product based on user feedback, it officially launched in June 2011. Within weeks, the company secured its first client from Hong Kong, marking the beginning of its organic growth.

Kovai.co expanded its portfolio with additional products like Serverless360 and Atomic Scope, and launched Document360, an online knowledge base that solves documentation challenges in B2B SaaS. Document360 has been another great success, furthering the company’s growth to over 200 employees and $10 million in annual revenue.

In 2020, Kovai.co also acquired Cerebrata, a company specializing in productivity tools for Microsoft Azure resources. Despite its global expansion, Kovai.co remains committed to its mission of building a successful technology product company from its home base in Coimbatore, India.

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