One of the best ways for a start-up company to spread the message about their products or services is through video marketing. Why? We now spend our days constantly looking at screens – whether it is being connected to our social media feeds or working from home on our laptops, our world is now saturated in screen time. Starting out could not be easier – here are the four steps that you have to consider when creating your video marketing strategy.
Step 1: Think of Your Purpose
Before you begin the video-making process, it is important to consider what you would like to get out of the project. Think of why you want to create the videos in the first place – for example, are you looking to increase sales for a particular product, increase the traffic to your website or educate others?
It is important that your video is not too ‘salesy’, where customers feel like they are simply listening to a sales pitch, instead, it should lead to them finding out information that they were not aware of or becoming emotionally invested in the content.
Step 2: Determine What Your Content Should Be
Once you have identified who your target audience is and what you are looking to get out of your video content, it Is time to choose what format your video content will use. Will the article be a narrative on the story of the brand, a ‘how-to’ tutorial type video or a solution-focused product or service video?
Spend time researching your competitors and similar companies’ content at this stage and see what has been effective for them. This will help shape the format of your own content.
Step 3: Decide Who Will Develop Your Content
If you or a member of your start-up are particularly talented in the video creation and editing field, then you are on to a winner, this is especially helpful if you are trying to stick to a tight budget. There are also many online courses that you can take to help you learn the process.
If you would like to outsource this job to the professionals, there are many options out there. You can work with an agency that will help develop any videos and edit them. Agencies are full of experienced staff, so the content is likely to be high-quality and professional, however, this is the most expensive option. Alternatively, you could try and partner with vloggers or influencers who are used to dealing with video content and may create your promotional content for a more affordable price.
There is no correct option to choose, however it is important to consider what is best for your brand – thinking of your budget, time constraints and skillsets.
Step 4: Know Where and How to Promote Your Videos
Once you have created video marketing content that you are happy with, it is important to consider how you will promote it to effectively reach your target audience. If your main customer base is younger, you may want to consider sharing the video over a number of social media platforms. If, however, your audience is older, you may want to upload it onto a number of web pages with SEO keywords and articles attached.
Some Video platforms to make your life easy –
Pinnacle Studio Video Editing software is used by over 13 Million people. Enjoy a faster way to capture, edit and share your video
Create and share videos for free with Animoto’s video maker. Combine your photos and video clips with music to make professional videos that’ll impress
Coolix is the best interactive video platform for native, advertising and live video content. We change the way millions of video users engage with the content
4. Zoom Video
Zoom Video offers the best video, audio, and screen-sharing experience. Their reliable and easy to use the platform can be used for webinars, collaboration, conferencing, or group messaging across desktops, telephones, room systems, and mobile. They were named the 2018 Gartner Peer Insights Customers’ Choice for Meeting Solutions
5. Magix & Vegas Creative Software
Magix has been developing innovative video, photo, and music solutions for over 20 years. They acquired most of the Sony Creative Software in 2016 which launched the Vegas Creative Software product line. They have won over 1000 awards for their creative software and have over 15 million happy customers worldwide
Adobe creates the world’s best creative apps including Adobe Photoshop, Illustrator, and InDesign. Adobe Premiere Pro is the industry-leading video editing software. It helps turn raw footage into flawless productions. Users can edit, refine, adjust color, and more from one integrated workflow.
Corel is one of the top software companies in the world. Their communities span over 100 million people in 75 countries. Their award-winning video editing products include VideoStudio Pro, VideoStudio Ultimate, and MotionStudio 3D
Movavi developed high-quality video editing software for PCs. Their digital aficionado founders wanted to make video editing as simple as brewing a cup of coffee. Their products have been positively reviewed by PC World, Yahoo!Tech!, CNet, and many others. They have a growing audience of over 8 million people in over 95 countries all around the world.
Vimeo was started in 2004 by a group of filmmakers who wanted an easy and beautiful way to share their videos with their friends. They have since grown into a community of 80,000,000 creators. Their available features include unmatched quality, video management, immersive 360 videos, high-quality live streaming, collaboration, and much more