Social video generates 12 times more shares than text and images combined. 51% of marketing professionals worldwide name video as the type of content with the best ROI. Marketers who use video grow revenue 49% faster than non-video users. Sixty-four percent of consumers make a purchase after watching branded social videos (via tubularinsights). 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. Views on branded video content have increased 258% on Facebook and 99% on YouTube as of June
ANCHOR: Online video, should you have one or not? Well clearly and concisely yes. You definitely should and it really doesn’t matter if you’re freelancer, small business or multinational corporate and let me tell you why in a nut shell because people love them.
Now let me explain this. Basically there are just two major steps in every business attraction and conversion. You need to attract a visitor and convert them into a paying customer that’s it and videos can significantly help with both steps.
Let’s start with attraction. Imagine that in online visitor comes across your site there’s plenty of text and images explaining what you do? And how great your products or services are? But that’s really not the way to grab the visitor’s attention. After reading for one or two minutes they will simply leave the site board. And then you have lost the potential customer forever.
Now let’s assume that instead of the boring text you’ve got a one or two minute video explaining all the important stuff in a short but memorable format that viewers can actually enjoy. Studies have shown that videos are processed by the brain 60,000 times faster than text. So you can really give your visitors a lot of information in just a short while which is exactly the way to earn attraction.
People are also 39 percent more likely to share your content if it’s delivered via video. This means that visitors will spread your story through social media and attract more people to visit your site. In other words, this is how you increase traffic which is then reflected by search engines through an improved SCO Rank. See you’re getting more and more attractive.
Now once you’ve got the attraction, let me tell you how videos help with conversion? 70 percent of marketers reported video converges better than other content types why because your prospects can now really see what you do or sell?
Getting more detailed information leads them to making comforting purchase decisions. Also video enables you to really stand out from the crowd in strength in your brain trustworthiness. But let me repeat the most important message here people love videos and your proof.
You just watch one right? So let us help you we can suggest the best video strategy for your business and produce it for you from start to finish. Contact us today and watch your business skyrocket.
