Videos are now everywhere you look online. As a startup with limited funding, you may be looking on with envy thinking you don’t have the budget or expertise to create high-quality, compelling videos. You may even still be of two minds whether video production is the path to more conversions. We’re here to tell you that videos are a potent startup promotion tool for engaging with consumers and sellers, and here’s why:
1. Videos Create a More Engaging Introduction to Your Company
Website visitors are used to seeing homepages full of text, which they will either ignore or will quickly skim over. A well-made video production that is entertaining, visually appealing, and informative can keep visitors on your page longer. You can also easily share a video in many online locations. Once uploaded, you can take advantage of a broader audience base by sharing your video to social media sites, embed it on your homepage, and take advantage of YouTube traffic.
2. Videos are Emotionally Engaging
Most of us would like to think that logic rules when making a purchasing decision. However, it’s well known that emotions hold more sway in just about every business transaction. If you want to start a business relationship off on the best foot, you’ll use every startup promotion tool in your arsenal to connect with your visitors at an emotional level.
It’s a lot harder to engage emotionally with people using text alone. High-quality pictures can bridge the gap somewhat, but videos are by far the best way to emotionally connect with your audience. A video can use music, animations, and live action to add personality to your presentation and accurately convey your new startup’s unique culture and why it matters.
3. People are More Likely to Engage with A Brand After Watching a Video
In BrightCove’s annual marketing survey [* https://www.businesswire.com/news/home/20181106005100/en], 85% of millennials (people currently aged 18-34) say they have made a purchase after watching a video. Fifty-three percent of consumers and 66% of millennials also reported they actively engaged with a brand after viewing a video.
4. A Startup Promotion Video Can Deliver a Stronger Call to Action
Videos are an excellent medium for connecting through stories. People react strongly to stories that talk about a problem and then provide the solution. When your startup promotion video connects that emotional connection with a benefit, a free test, or discount, it creates a strong call-to-action that many viewers will find hard to resist.
5. Video Production Lend More Weight to Your Credibility
It’s easy to throw up a landing page, add a few pictures, and fill it with text – almost anybody can do it in this day and age of drag and drop web page editors. Videos, on the other hand, take skill and planning to produce a video that is worth watching. The result of going to the trouble to create a quality video production is that it will imbue your startup with more credibility and authority and you will look the part as a serious contender in the marketplace.
