In today’s digital landscape, online videos have become a dominant force, accounting for a staggering 82% of the entire internet’s consumer traffic by 2022. Businesses have also recognized the power of video, with 81% of them incorporating it into their marketing strategies, marking a remarkable 63% increase from the previous year. It’s no wonder that 97% of marketers report that video helps users better understand their products or services and significantly contributes to increased sales.
When it comes to pitching your business ideas to customers, investors, or potential partners, videos on digital platforms reign supreme. Among the various video formats, talking head videos are particularly effective as they provide an authentic and personal touch to your brand. In this comprehensive guide, we will outline key steps to help you create a talking head video that effectively sells your business.
So What exactly is a talking head video? – A talking head video is an interview-style related video in which experts guide us through the story of a product, service, or any event.
for any form video, it goes into 4 key process. 1.Pre Production 2.Production 3. Post Production 4. Video Promotion talking head videos too have the same process.
Preproduction is phase where you prepare Pre-production is the work done on a video film or broadcast program before full-scale production begins. Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production. Pre-production is the planning stage
Pre-production is the planning phase that lays the foundation for your video’s success. Here are some key steps to follow
Prepare your content
Start by creating a content brief or using a teleprompter, ensuring you have a clear structure for your video. For instance, if you are filming a product or service testimonial where your brand takes center stage in your customers’ lives or businesses, aim for visibility by delivering a targeted message.
Effective pre-production is crucial for cost-saving measures. It’s far more expensive to correct errors during or after production. Additionally, obtain stakeholder approval before proceeding to the shoot.
The production phase focuses on capturing your video footage. Pay attention to the following aspects
Choose the Best Possible Lighting Setup
Avoid relying on ceiling lights; instead, make use of natural daylight. Position a rim light behind you and a key light at a 45-degree angle to create depth and contrast. If natural lighting is not feasible, consider using white lights rather than yellow ones. A white blanket can also help achieve the desired lighting effect.
Superior audio with shotgun mics
Avoid using the onboard microphone on your camera. Instead, invest in shotgun microphones or wireless lavs to ensure high-quality audio.
Framing the perfect shot
Maintain an appropriate distance between yourself and the background, as visual interest is crucial when viewers watch a talking head video for around 15 to 20 minutes.
Use a Multi-Camera Setup for Shooting Purpose
To keep your talking head video visually engaging, consider using multiple cameras to showcase depth of field and panning. Before uploading, thoroughly review the video to identify any glitches or mistakes that can be corrected.
Post-production involves editing your video to create a polished final product. Here are some tips
Edit your Talking Head Videos like Pro
Utilize video editing software such as Premiere Pro, Final Cut Pro, HitFilm, or iMovie to enhance the reach and impact of your video.
Engaging cuts and animations
Incorporate jump cuts strategically, keeping your audience engaged. Take inspiration from Hollywood movies and web series, where scenes change roughly every nine seconds to maintain viewer interest. Incorporate cropping, zooming, and subtle camera movements to make your video visually captivating.
Text and images
Text and images can enhance the visual appeal of your video. Consider adding relevant animations that effectively convey information, capturing viewers’ attention in ways that may not be possible in person.
Include subtitles to make your video more accessible and engaging. By providing text, you ensure that viewers can follow along and anticipate what’s coming next.
Once your talking head video is ready, it’s time to promote and maximize its impact. Consider the following steps:
Define your objectives
Clearly establish the purpose of your video. Are you aiming to increase brand awareness, boost sales, or grow your mailing list? Every decision regarding your video should align with your ultimate goal.
Plan and allocate your marketing budget
Know your budget and effectively allocate resources to plan your campaign. Detailed planning is key to achieving desired results. Determine which aspects require marketing investments and what can be optimized.
Choose the right platforms
Identify the platforms where your target audience is most active. Different platforms excel in different areas, so tailor your video style and format accordingly. Consider platforms such as Facebook, YouTube, Instagram, Twitter, your website, Vimeo, Snapchat Stories, LinkedIn, among others. When publishing your video, prioritize native uploads, directly sharing your video on the platforms themselves to improve ranking and visibility.
Create an Eye-Catching Thumbnail
To capture viewers’ attention, design a compelling thumbnail. The thumbnail serves as the gateway to your video, enticing people to click and watch. Let your true personality shine through by dialing up your energy levels and making a lasting impression.
Measure the success of your video
It’s crucial to measure the performance of your video and determine its return on investment (ROI). Establishing a sales funnel and tracking metrics such as brand awareness, views, likes, shares, and conversions will provide valuable insights into your video’s success and guide future strategies.
In conclusion, crafting a successful talking head video is within reach, and its effectiveness largely depends on its value and authenticity. We hope these practical tips and tricks will empower you to create compelling and impactful talking head videos for your business. Feel free to share your thoughts and insights in the comments below if we have missed anything.